ALLEZ HOP!

Rebranding the bike hire scheme in Toulouse, France. 

The concept

What if when visiting Toulouse you could connect with locals around you to show you their favorite spots in the city? The goal of this rebranding is to make Toulouse’s bike hire scheme more attractive to both tourists and locals. Now, thanks to the new system, tourists get personal tours of the city, and locals get rewarded for guiding them.

Why Toulouse?

Toulouse is a great city to cycle in. Located in the south of France, the weather is favorable to cyclists all year long. Being one of the biggest cities in France it also has a great mix of students and professionals, and is very attractive to tourists due to its rich history and culture. Most of Toulouse’s buildings have been built with brick, giving the city its famous nickname “The Pink City”. Toulouse’s current bike hire scheme doesn’t fit well in the city, and isn’t used like it should be. With this rebranding, we embrace the city’s nickname and use pink to make the bikes more fun and attractive.